DEALER SUPPORT MATERIALS
Kalaty is a third generation manufacturer and distributor of superior quality area rugs. Our clients include the largest, most prestigious carpet, rug and home furnishings companies in the USA. We operate showrooms in New York City, Atlanta and High Point.
In addition to the pride we take in the quality of our products, we take great pride in giving you unsurpassed customer service. It is always our goal to find new ways to help you support your business.
We have designed this brochure to help you become more familiar with our dealer support programs. We pledge to continually support your business through our various programs as well as through our superior customer service. We look forward to working with you!
DEALER SUPPORT PRO GRAMS + KEY FEATURES
We put a great deal of emphasis on social media – specifically Facebook, Twitter and Pinterest. We recognize the importance that social media plays in engaging today's consumers – your customers. We regularly keep consumers aware of Kalaty through social media with our product news and design trend news in general. Between our social media involvement and our user-friendly website, we are able to engage in important consumer dialog with the goal of driving business directly to you.
We produce an impressive hardbound catalog with the look of a fine coffee-table book, which includes all of the company's program rug collections. Once you become a customer, you will automatically qualify to receive this catalog and future updates.
We also offer smaller individual collection catalogs of selected collections. You may wish to utilize one or more of these catalogs as "takeaways" for customers in your stores. Please check for availability. A nominal charge may apply.
IPHONE AND IPAD APPS
We proudly offer a recent addition to the company's extensive repertoire of marketing materials – our Kalaty App for iPad and iPhone. The App is available for free download from the App store. This application allows you and your customers to browse our impressive array of handmade rug collections in thumbnail format, browse rugs individually with available sizes or magnified with pinch and zoom capability. Compatible with iPhone, iPod Touch and iPad, requiring iOS 4.1 or later.
RUG BUYERS GUIDE AND CARE & CLEANING GUIDE
These handy guides are great Point-of-Sale Tools that offer your customers valuable information before and after they make a purchase. Limited quantities of these brochures are available at no charge. A nominal fee may apply for larger quantities
LIMITED TIME SALES SERVICES
If you are running a rug sale, tent sale or store promotion, we have several programs that may be beneficial. Please inquire.
RACK PROGRAMS MERCHANDISING
Our Rack Programs offer you minimal investment with maximum return. The first two programs listed will give you access to our $10 million inventory, same-day shipping, complete hardcover catalog, dealer support materials, access to our complete digital library, custom size and color capability.
OUR ADVERTISING SERVICESLET US HELP YOU WITH YOUR ADVERTISING NEEDS. OUR MANY RESOURCES INCLUDE:
HIGH-RESOLUTION DIGITAL AD BANK
An extensive library of high-resolution images is available to customers for use in print advertising for newspapers, magazines, billboards, post cards, sale flyers, etc. Our library includes attractive room setting photos as well as individual flat images of all rugs in all collections.
PERSONALIZED POST CARD OR BROCHURE ADVERTISING
We can help you with "made to order" post cards and brochures personalized with your store logo. Contact us for more details.
PROFESSIONALLY PRODUCED TV COMMERCIAL
We offer a professionally produced general TV commercial that, for a minimal fee, can be customized with your logo and store information for use in local TV advertising.
CO-OP AD PROGRAM
We offer a 50/50 ad program where we will reimburse up to 50% of a customer's local advertising efforts when the ads utilize the Kalaty logo and rugs. Please contact us for more details.
Please feel free to write, call, fax or e-mail us with any questions you may have, or if you would like to know more about our products, our programs and how we can help you.